Craft Roaster
We start by only sourcing the highest quality coffee from the most desired origins, that are fair trade sourced, and small batched roasted.
We only roast on San Franciscan Roasters, combining American ingenuity, old-world charm, and modern technology to create the most beautiful and efficient commercial coffee roasters on the market. Built by hand with only the best American-made parts, everything we need to roast perfect batch after perfect batch.
Raise Awareness
According to National Alliance of Mental Illness,1 out of 5 US adults experiences mental illness every year.
As highlighted by World Health Organization, people living with severe mental health conditions die prematurely, as much as 2 decades early.
Give back
With every purchase of New Dayz Coffee, we are giving back 10% of the profit of every purchase, to some of the top Local & National Mental Health Charities
Why we Do it
NewDayz Craft Coffee Roasters serves coffee and community, specializing in single origin, fair trade, hand crafted, small batch, artisan roasted coffee.
We have all been impacted in some way by mental health. NewDayz was created with the inspiration of doing something that matters while bringing people together. What says that better than sharing a freshly roasted cup of coffee.
At NewDayz, we are committed to supporting mental health, with every purchase you make, we give back.
It's a new day, Drink good coffee
Roast to Cup...Start with high quality farms, roast on America's best machine, and don't over roast!
New Dayz Merch
MYTH 1: THE DARKER THE ROAST THE HIGHER THE CAFFEINE
You’ve probably heard that in order to get the best caffeine bang for your buck, you need to drink bold, dark brews, but this is mostly an urban legend. Darker and lighter coffees actually contain about the same amount of caffeine.
This is because the caffeine content of a drink is determined by how long the beans are roasted. The roasting process damages the beans and triggers the release of gases—including caffeine. So the longer a bean is roasted, the less caffeine it will retain.
Of course, there a lot of other factors that influence caffeine levels, but generally the tone of a roast doesn’t determine its caffeine content. Darker roasts produce a bitter, taste because of the length of time they are roasted, not because they have more caffeine.
MYTH 2: DARK ROASTED COFFEE IS THE “STRONGEST”
It’s obvious to any regular coffee drinker that dark and light roasts taste different, but this difference is in no way related to the “strength” of a particular roast. A coffee’s strength is determined by the ratio of water to beans in the brewing process.
Because dark roast coffee is roasted longer, the beans lose moisture, making the final product taste smoky and heavier on the palate. The dominance of these flavors leads many to the false conclusion that dark coffee is actually stronger than other roasts, but this it’s really just a flavor difference.
Roasting is a delicate, art form that leads to numerous flavors and caffeine levels. Everyone prefers their coffee differently, which is why it’s best to experiment with different blends and roasts to find the one that’s perfect for you.
MYTH 1: THE DARKER THE ROAST THE HIGHER THE CAFFEINE
You’ve probably heard that in order to get the best caffeine bang for your buck, you need to drink bold, dark brews, but this is mostly an urban legend. Darker and lighter coffees actually contain about the same amount of caffeine.
This is because the caffeine content of a drink is determined by how long the beans are roasted. The roasting process damages the beans and triggers the release of gases—including caffeine. So the longer a bean is roasted, the less caffeine it will retain.
Of course, there a lot of other factors that influence caffeine levels, but generally the tone of a roast doesn’t determine its caffeine content. Darker roasts produce a bitter, taste because of the length of time they are roasted, not because they have more caffeine.
MYTH 2: DARK ROASTED COFFEE IS THE “STRONGEST”
It’s obvious to any regular coffee drinker that dark and light roasts taste different, but this difference is in no way related to the “strength” of a particular roast. A coffee’s strength is determined by the ratio of water to beans in the brewing process.
Because dark roast coffee is roasted longer, the beans lose moisture, making the final product taste smoky and heavier on the palate. The dominance of these flavors leads many to the false conclusion that dark coffee is actually stronger than other roasts, but this it’s really just a flavor difference.
Roasting is a delicate, art form that leads to numerous flavors and caffeine levels. Everyone prefers their coffee differently, which is why it’s best to experiment with different blends and roasts to find the one that’s perfect for you.
New Dayz Brew Partners
